For PR & Comms Teams8 Platforms$99/mo

Social Media Monitoring Built for PR Teams

Q: What makes Rolli IQ different from traditional social media monitoring tools for PR?

Traditional social listening tools count mentions and track volume. Rolli IQ goes further — it scores every spike for authenticity, flagging whether activity is organic public sentiment or coordinated amplification. PR teams don't need more data; they need to know which data to act on. Rolli IQ answers that question in minutes, not hours.

Q: Which social platforms does Rolli IQ monitor?

Rolli IQ monitors X (Twitter), Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and LinkedIn — all eight simultaneously. Each platform is covered in real time, and every signal is cross-referenced across platforms to detect coordinated behavior that appears on multiple channels at once.

Q: How quickly can a PR team respond to a crisis using Rolli IQ?

Most PR teams go from spike detection to a leadership-ready briefing in under 30 minutes with Rolli IQ. The authenticity score updates in real time as new data arrives. Coordinated amplification is typically flagged within 45–60 minutes of onset — well before a manufactured narrative reaches mainstream press.

Q: How does Rolli IQ compare to Meltwater or Brandwatch in price?

Rolli IQ Pro starts at $99/month with a free trial — no credit card, no sales call required. Meltwater and Brandwatch typically start at $800–$1,000+/month and require annual contracts, often locked behind a sales process. For mid-sized corporate comms teams that need authenticity intelligence, not enterprise listening suites, Rolli IQ delivers more of what matters at a fraction of the cost.

Q: Can Rolli IQ integrate with our existing PR workflow tools?

Yes. Rolli IQ connects to Slack, Microsoft Teams, Google Workspace, and HubSpot via native integrations. For custom workflows, the Rolli API provides real-time programmatic access to authenticity scores, narrative velocity data, and signal clusters — so your team can pipe intelligence directly into your crisis management or reporting stack.

Most monitoring tools flood your inbox with volume. PR teams need truth — not noise. Rolli IQ scores every spike for authenticity across 8 platforms so you know within 30 minutes whether a narrative is organic or coordinated — cutting out manipulated engagement before it shapes your response.

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Rolli IQ — By the Numbers

78%

of monitoring spikes are organic noise

4 hrs

advance warning over competitors

platforms monitored simultaneously

$99/mo

vs $800+ for Meltwater / Brandwatch

“Organizations using Rolli IQ detected narrative crises 4.2 hours earlier on average than teams using traditional social monitoring.”
— Rolli IQ Benchmark Report, 2025 · 47 investigations

“Rolli IQ's authenticity scoring separates organic spikes from coordinated noise — so PR teams act on verified signal — not manufactured sentiment — and focus on what actually warrants a response.”
— Rolli IQ

The Problem with Social Monitoring Today

Your monitoring tool is giving you volume. PR teams need answers.

Three pain points cost PR teams hundreds of hours every year — and all three stem from the same root cause: social listening tools built for marketing, not communications.

Pain Point 01

False alarms consume your crisis budget

Your team gets paged on a spike. You assemble the crisis response group, pull screenshots, call legal — and three hours later realize it was an organic conversation from 12 accounts in one regional market. That false alarm cost real money, real goodwill, and real time that could have gone to actual threats.

How Rolli IQ Solves It

Rolli IQ's authenticity score evaluates every spike across posting velocity, account age, engagement patterns, network clustering, and cross-platform coordination signals. You get a confidence score — organic, mixed, or coordinated — within minutes. Teams using Rolli IQ report cutting false-alarm escalations by over 80%.

Pain Point 02

Monitoring tools can't distinguish organic from coordinated

A 50,000-mention spike and a 4,000-mention spike from coordinated accounts look very different in how your team should respond — but every social listening dashboard treats them the same. Volume metrics were never designed to detect coordination. That gap is costing PR teams their credibility with leadership.

How Rolli IQ Solves It

Rolli IQ's cross-platform signal engine correlates activity across all 8 platforms simultaneously, detecting account clusters that amplify the same narrative in coordinated bursts. The coordination map shows you exactly which accounts are acting together — and gives your communications strategy a factual foundation, not a gut call.

Pain Point 03

Executive briefings require confidence, not guesses

Your CMO or CEO is not interested in a Slack screenshot and a sentiment percentage. They want to know: is this real? Should we respond? What's the recommended posture? Most social monitoring tools give you data to assemble a brief — not a brief itself. PR teams are left doing 3 hours of translation work before every leadership interaction.

How Rolli IQ Solves It

Rolli IQ produces executive-ready briefings automatically — authenticity score, platform breakdown, narrative velocity trend, and a coordination assessment in a single shareable view. What used to take 2–3 hours of analyst work takes 20 minutes. The briefing structure is consistent every time, so leadership builds trust in the output.

Built for PR Teams

Four capabilities that change how your team monitors social

platforms monitored simultaneously

< 2 min

from spike to authenticity score

80%

fewer false-alarm escalations

Authenticity

Real-time authenticity scoring

Every spike gets an authenticity score from 0–100 within minutes of detection. The score integrates account age, posting velocity, engagement ratios, network density, and cross-platform coordination signals — giving your team a defensible, data-backed answer before the first leadership call.

8 Platforms

Cross-platform coverage — all 8 simultaneously

Rolli IQ monitors X, Reddit, YouTube, LinkedIn, Facebook, Instagram, Threads, and Bluesky in real time. Coordinated campaigns rarely stay on one platform — Rolli tracks them across all eight, surfacing cross-platform coordination patterns that single-platform tools completely miss.

Briefings

Executive-ready briefings in minutes

Rolli IQ structures intelligence into a consistent briefing format — authenticity score, narrative summary, platform breakdown, coordination assessment, and recommended response posture. Paste directly into your slide deck or share via Slack. Leadership gets the same quality brief every time, regardless of which analyst assembled it.

Velocity

Narrative velocity tracking

Volume is a lagging indicator. Velocity tells you where a narrative is heading before it peaks. Rolli IQ tracks the rate-of-change for every narrative cluster, giving PR teams a 30–90 minute early warning window that lets you get ahead of a story instead of reacting to one that's already set.

By the numbers

Why narrative intelligence outperforms traditional monitoring

4.2 hours

Organizations using narrative intelligence detect crises 4.2 hours earlier on average than those using traditional social monitoring

Rolli IQ benchmark data, 2025

78%

of brand crises in 2024 showed coordinated amplification signals within the first 6 hours — identifiable only with behavioral analysis, not volume monitoring

Rolli analysis of 47 investigations

23 hrs/week

PR teams spend an average of 23 hours per week on manual social monitoring that Rolli automates — fully configured in 8 minutes of setup

Rolli IQ customer survey, 2025

From PR Teams Using Rolli IQ

What happens when your monitoring gives you truth, not volume

“I wish we would have had this YEARS ago. It could spare people countless hours of sifting.”

Aimee Rinehart

Senior Product Manager, AI Strategy · The Associated Press

“Rolli is top of the heap when it comes to narrative intelligence for communications teams. The authenticity scoring alone puts it in a category of its own, and the AI summaries are a favorite. Makes the report much easier to digest.”

Head of Product

Major PR Distribution Platform

Transparent Pricing

Enterprise-grade social intelligence at a fraction of the cost

PR teams at mid-sized companies should not need a six-figure budget or a six-week procurement cycle to access authentic social intelligence.

Capability

Rolli IQBest Value

Meltwater

Brandwatch

Starting price / month

$99

$800+

$1,000+

Free trial (no credit card)

Yes

Authenticity scoring

Native

None

Limited

Cross-platform coordination detection

Yes

Executive briefing output

Auto-generated

Manual

Platforms monitored

6–8

Sales call required to start

Yes

See full pricing Start free — no card required

Competitor pricing based on publicly available information and sales call quotes as of Q1 2026. Subject to change.

PR Use Cases

Three scenarios where social monitoring makes or breaks your team's credibility

Launch

Product launch narrative control

Launch day brings volume spikes your tool can't interpret. Rolli IQ distinguishes genuine customer enthusiasm from competitor-seeded negativity, so your team amplifies the right signals and gets ahead of the bad ones — before media picks them up.

Earnings

Earnings season reputation monitoring

In the 48 hours around an earnings call, every social narrative matters. Rolli IQ monitors for coordinated short-and-distort campaigns, tracks analyst and investor sentiment clusters, and gives your IR team an authenticity-verified brief before the market opens.

Crisis

Crisis response triage

When a negative narrative spikes, you have a 30-minute window before media starts calling. Rolli IQ tells you if it's manufactured or organic, which accounts are driving it, and what the velocity trend looks like — so your crisis response is proportionate, fast, and defensible.

Common Questions

Questions PR teams ask before switching to Rolli IQ

What makes Rolli IQ different from traditional social media monitoring tools for PR?

Which social platforms does Rolli IQ monitor?

How quickly can a PR team respond to a crisis using Rolli IQ?

How does Rolli IQ compare to Meltwater or Brandwatch in price?

Can Rolli IQ integrate with our existing PR workflow tools?

Read all FAQs Ask us directly

Research

According to the Reuters Institute Digital News Report, 68% of PR crises in 2024 originated from social media narratives before reaching mainstream press.

Research

Research from Harvard's Shorenstein Center shows that coordinated amplification can make a fringe narrative appear mainstream within 4–6 hours.

Keep exploring

See what's real — before it becomes a crisis.

Start monitoring across 8 platforms today. Full access, no credit card. Or book a 20-minute walkthrough scoped to your industry and current PR workflow.

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400+ organizations now have their own social media intelligence agent.

First Rolli IQ report in under 4 minutes · No credit card · Cancel anytime · SOC 2–aligned

Navigation menu

Social Media Monitoring Built for PR Teams

Your monitoring tool is giving you volume. PR teams need answers.

False alarms consume your crisis budget

Monitoring tools can't distinguish organic from coordinated

Executive briefings require confidence, not guesses

Real-time authenticity scoring

Cross-platform coverage — all 8 simultaneously

Executive-ready briefings in minutes

Narrative velocity tracking

Why narrative intelligence outperforms traditional monitoring

What happens when your monitoring gives you truth, not volume

Enterprise-grade social intelligence at a fraction of the cost

Three scenarios where social monitoring makes or breaks your team's credibility

Product launch narrative control

Earnings season reputation monitoring

Crisis response triage

Questions PR teams ask before switching to Rolli IQ

Related reading

See what's real — before it becomes a crisis.